OUR VISION & MISSION

To bring home the various innovative electrical and electronic domestic products with customer-friendly features at an affordable cost and with uncompromising quality thereby satisfying the customers’ needs and dreams.

To become one of the outstanding companies leading in the innovative electrical and electronic domestic products manufacture by the year 2020.

To give what the ever changing world demands, always innovating and evolving to the upcoming trends in the arena of electrical and electronic appliances manufacture.

OUR VALUES

We acknowledge that we have started new, but at the same time would like to emphasize and challenge the innovations that we have brought in thus far and many others that will come up in the days to come will revolutionize the world of electrical and electronic home appliances. We always want to be unique and ahead in all our designs and developments.

We will be our own toughest competitor.

Our Business Values have “L-I-F-E”

L

Leadership

To lead by example and set standards.

I

Integrity

To maintain integrity in all our endeavours.

F

Fairness

To be fair in every business transaction.

E

Excellence

To strive for excellence in everything.

QUALITY POLICY

Since the commencement of the company, quality has been given utmost priority with an aim to maintain reputation in the market. Our quality experts keenly examine the products and assure quality in order to provide the best to the customers. We procure the materials from the best and reliable merchants of the market, which are tested under various parameters, thus maintaining consistent quality throughout the product life cycle.